Blake Lawrence
275 Covington Street
Oakland, CA 94605
510.636.1492
415.694.8747
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Audio Content Creator/Radio Programmer
Recognized as a leader in the media and communications industry, an innovative radio programmer knowledgeable in multiple music formats and a creative strategist whose unique ideas deliver a bottom line impact. Skills and specialties:
á Unique programming concepts
á Multiple music formats
á On-air revenue opportunities
á Effective communication
á Talent Management & coaching
á Creative writing
á Research design & interpretation
á Implementation of Research Findings
Experience
Production/on-air, KDFC/San Francisco, KUSC/Los Angeles, USC Radio Group
March 2011-present
á Responsible for all recorded audio on listener-supported classical KDFC and kdfc.com
á Full-time on-air host for KDFC and KUSC
á Chief Operator and technical liaison, KDFC
Program Director, WQCD/New York, Emmis Communications
2004-2008
á Led staff through experimental format adjustment designed to bring new, younger listeners to Smooth Jazz.
á Successfully returned station to its familiar top ten 25-54 and 35-64 rankings.
á Mounted and coordinated research and collaborative programming effort resulting in the creation of rock station WRXP, which replaced WQCD in February 2008.
Senior Program Director, XM Satellite Radio, Washington, DC
2000-2004
á Conceptualized and developed programming for AmericaÕs first satellite-delivered subscription radio service.
á Shepherded XM dance channels from concept through creation and day-to-day operations.
á Recognized for leadership ability via promotion to Senior Program Director, overseeing original four dance channels (The Move, BPM, The System, Chrome) plus four other contemporary/hit XM channels (20on20, The Heart, The Blend, and Kiss).
á BPM subsequently was named ÒBest Satellite Radio Dance ChannelÓ at International Dance Music Awards, 2005.
Music Director/Assistant Program Director, KKSF/San Francisco
1988-2000
á Chosen from nationwide search to be KKSFÕs first full-time morning personality.
á Named off-air Music Director 1996.
á Promoted to Assistant Program Director 1999.
á Winner of Radio and RecordsÕ ÒSmooth Jazz Music Director of the YearÓ award twice (1997 and 1998).
Additional experience by format
Top 40: KKBQ/Houston, WXKX/Pittsburgh (APD), WMET/Chicago (APD)
Rock: KLOL/Houston (PD), KZFX/Houston (PD)
Oldies: KFRC/San Francisco
Urban: KRLY/Houston (APD/MD)
Adult Contemporary: KAUM/Houston
Education
University of Southern Colorado (Mass Communications)
University of Denver (Mass Communications)