Blake Lawrence

 

275 Covington Street

Oakland, CA 94605

bwlawrence@gmail.com

510.636.1492

415.694.8747 cell

 

Audio Content Creator/Radio Programmer

Recognized as a leader in the media and communications industry, an innovative radio programmer knowledgeable in multiple music formats and a creative strategist whose unique ideas deliver a bottom line impact. Skills and specialties:

 

      Unique programming concepts

      Multiple music formats

      On-air revenue opportunities

      Effective communication

      Talent Management & coaching

      Creative writing

      Research design & interpretation

      Implementation of Research Findings

 

Experience

 

Production/on-air, KDFC/San Francisco, KUSC/Los Angeles, USC Radio Group

March 2011-present

      Responsible for all recorded audio on listener-supported classical KDFC and kdfc.com

      Full-time on-air host for KDFC and KUSC

      Chief Operator and technical liaison, KDFC

 

Program Director, WQCD/New York, Emmis Communications

2004-2008

 

      Led staff through experimental format adjustment designed to bring new, younger listeners to Smooth Jazz.

      Successfully returned station to its familiar top ten 25-54 and 35-64 rankings.

      Mounted and coordinated research and collaborative programming effort resulting in the creation of rock station WRXP, which replaced WQCD in February 2008.

 

Senior Program Director, XM Satellite Radio, Washington, DC

2000-2004

 

      Conceptualized and developed programming for Americas first satellite-delivered subscription radio service.

      Shepherded XM dance channels from concept through creation and day-to-day operations.

      Recognized for leadership ability via promotion to Senior Program Director, overseeing original four dance channels (The Move, BPM, The System, Chrome) plus four other contemporary/hit XM channels (20on20, The Heart, The Blend, and Kiss).

      BPM subsequently was named Best Satellite Radio Dance Channel at International Dance Music Awards, 2005.

 

Music Director/Assistant Program Director, KKSF/San Francisco

1988-2000

 

      Chosen from nationwide search to be KKSFs first full-time morning personality.

      Named off-air Music Director 1996.

      Promoted to Assistant Program Director 1999.

      Winner of Radio and Records Smooth Jazz Music Director of the Year award twice (1997 and 1998).

 

Additional experience by format

 

Top 40:  KKBQ/Houston, WXKX/Pittsburgh (APD), WMET/Chicago (APD)

Rock:    KLOL/Houston (PD), KZFX/Houston (PD)

Oldies:        KFRC/San Francisco

Urban:  KRLY/Houston (APD/MD)

Adult Contemporary:  KAUM/Houston

 

Education

 

University of Southern Colorado (Mass Communications)

University of Denver (Mass Communications)